German UPA | Beitrag vom 27.04.2016 –
Usable usability – Master class with Eric Reiss

TestingTime is proud to bring Eric Reiss, author of the best-selling book 
Usable Usability (John Wiley & Sons, New York) to Zurich for a full day master class.

What’s Eric’s secret?

Usability builds on three basic E’s – Ease, Elegance, Empathy. This full-day master class will show you a simple, alternative way to cut the usability cake – a method for evaluating and improving products and services that has proven successful with clients, business students, and even seasoned usability professionals. What’s more, it includes a hands-on way for individuals within a large organization to carry out guerilla-style usability hacks that can be used to show the value of usability to the people in charge of the budgets.

Here’s a quick rundown of the topics Eric will be covering:

Ease of use – the product does what I want it to do. This deals with physical properties. Hence, the interactive elements should be:

• Functional (the buttons work, the speed is acceptable)
• Responsive (the application reacts to your input, the application provides cognitive feedback)
• Ergonomic (Fitt’s Law, keyboard shortcuts, field tabbing, etc.)
• Convenient (content and interactive objects are there where I need them and elements that are needed simultaneously are visible simultaneously)
• Foolproof (less risk of error through RAF – Remind, Alert, Force. Less reliance on instructions)
   

Elegance and clarity – the product does what I expect it to do. This deals with psychological properties. Hence, interactive elements should be:

• Visible (controls that can’t be seen don’t exist. Cut down the visual noise. Think feng shui)
• Understandable (clear and concise, no unexplained icons, colors and physical groupings for related functions and to improve scent)
• Logical (don’t make me think, build sensible flows)
• Consistent (always the same name for the same function, no reuse of icons for different functions, no behavioral changes as objects open or close)
• Predictable (functions and navigation always in same place, elements don’t suddenly change behavior)

Empathy – understanding and addressing the needs of the users. After all, you can’t practice user-centered or user-driven design if you don’t care about these folks. Discussion of how innovation can be used in an empathetic and profitable way by designers.

Why should I attend?

If you’re on a project team – as a designer, engineer, developer, or project manager, you’ll come away with a simple roadmap that will show you what you need to do to your make stuff even better. If you’re an entrepreneur, you’ll discover how to make sure your great idea becomes a great product. And if you’re an executive, you’ll be able to guide your company to greater profits. Are you a student? Eric will help you become a disruptive innovator! Still not convinced? Read on!

How do I sell this to my boss?

First of all, the price is right! Eric’s workshops and master classes usually sell out at CHF 995 a ticket! Here, you’re getting a full day with him and a brilliant opportunity to interact and ask questions. And in terms of the concrete take-aways, you can’t beat these:

• the knowledge needed to make you an even more valuable member of your team
• quick-and-dirty tips and tricks from one of the world’s leading usability gurus
• an introduction to a new way of thinking about usability and user experience that helps companies avoid costly miscalculations and “blue-sky” thinking
• a precise, 10-step roadmap for what your company needs to do NOW if they want to succeed.

What others are saying about Eric’s methods

“I stopped reading because I was tempted to steal stuff for my next book!”
            Steve Krug, author of Don’t Make Me Think

“A new look at the fundamental principles behind what makes stuff usable from Wise Reiss. And practical advice about how to go about it.”
            Susan M. Weinschenk, Ph.D., author of 100 Things Every Designer Needs To Know
About People and Neuro Web Design

“Today, good usability isn’t just a “nice to have” – it’s a business imperative. Eric explains exactly what you need to do to improve your products, your services – and your bottom line!
            Michael Seifert, CEO, Sitecore Corporation

This master class is based on Eric Reiss’ best-selling book, Usable Usability (John Wiley & Sons, New York) – now available in four languages! In addition to public-access events on four continents for project managers, designers, and engineers, the master class has been successfully held at private events for leading companies around the world, including:

• Google, San Francisco and Seattle, USA
• Deutsche Telekom, Frankfurt, Germany
• Rockwool BuildDesk, Copenhagen, Denmark
• Webpals, Tel Aviv, Israel
• Danish Ministry of Labour, Copenhagen, Denmark
• Siemens, Brasov, Romania
• International Labour Organisation, Geneva, Switzerland
• José Marti School of Journalism, University of Havana, Havana, Cuba
• Yahoo! CitiAps Lab, University of Santiago, Santiago, Chile

Und das Beste daran!  German UPA- Mitglieder sparen 181,00 EURO!

Und so gehts:

Deinen Aktionscode erhältst du unter Vorlage deiner Mitgliedsnummer per eMail von Jana Hinze: jh@germanupa.de.
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Wählen nun das „Regular“ Ticket für 795,00 CHF.
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Viel Spaß auf deiner Veranstaltung!