UP09 Session 03_2
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abgelegt unter:
Einreichungen
Mitwirkende: K. Straub, A. Bublitz
UPA Fachkonferenz 2009,
www.germanupa.de
(K. Straub & A. Bublitz). Driving conversion by designing for persuasion, emotion and trust (PET-Design). Designing for usability is still indispensible. But designing for persuasion gains in importance: Pursuasive designs do not „just happen“. They are based on a rigorous research-design process called PET design.
UP03_2_Straub_Bublitz.pdf
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PDF document,
40Kb
