Prof. Joseph A. Giacomin
"AutoHabLab: Addressing Design Challenges in Automotive UX"
Like most human habitats the automobile is characterised by multiple perceptions, emotions and social interactions. Drivers and passengers "live" and "socially interact" in their vehicles and thanks to mobile telephony, big-data and autonomous systems they increasingly interact in a complex way with machines and with other people across both space and time. Given the sophistication of the context, it would be simplistic to continue to consider the motor vehicle as an environment characterised mostly by the performance of a driving task.
The talk approaches automotive UX from a human centred design perspective. The limitations of human long term memory, and thus of traditional design ethnography based on techniques such as interviews, focus groups and workshops is discussed. The effects of real-time context on human emotion and on the responses of the human subconscious are introduced. The talk explains the need for real-time, within-context, design workshops and provides examples based on the use of the AutoHabLab platform which has been developed in collaboration with JaguarLandRover. The examples focus on how the real-time monitoring of the human emotions directly identifies specific UX issues, and how the creative real-time interaction between the people in the car and the designers can lead to new design metaphors.
Professor Joseph Giacomin is the Director of the Human Centred Design Institute (HCDI) of Brunel University. He teaches Human Factors with emphasis on matters of perception and emotion, and guest lectures widely at universities, governmental organisations and businesses. He is a Fellow of the Institute of Ergonomics & Human Factors (FErgS), a Fellow of the Royal Society for the encouragement of Arts, Manufactures and Commerce (FRSA), a member of the Associazione per il Disegno Industriale (ADI) and a member of the Royal Photographic Society (RPS).