PhD Student- Exploring the demographic, cultural, social, and psychological factors of gaming in mobility (m/f/d)


At CARIAD, it’s our mission to transform automotive mobility for everyone, everywhere, making it safer, more sustainable, and more comfortable in every way. To deliver on that promise, we’re building a unified technology and software platform, including a vehicle OS and cloud platform, as well as a unified architecture. As a 100% subsidiary of the Volkswagen Group, we’re developing solutions for all of its brands, including Volkswagen, Audi, and Porsche, and will bring our software to over 40 million vehicles by 2030.

Is this an easy task? Not at all! To tackle such a huge challenge, we need a great team. And that’s where you come in. You’ll join more than 5,000 CARIDIANS already working on the latest vehicle features and functions like automated driving, state-of-the-art charging technology, as well as a new digital ecosystem. Together, we’re bringing sustainable change to one of the largest companies in the world.


The purpose of our PhD program is to promote innovative topics that are relevant to CARIAD. We cooperate with top universities and bring new research projects to life. Our PhD candidates get the opportunity to develop and implement innovative ideas in their projects for CARIAD and the respective scientific field. The PhD projects are accompanied by a supervisor and a dedicated CARIAD mentor. Essential trainings are provided for the PhD candidates to complete the PhD program.

For the department Innovations & Holistic Intelligent Cockpit and Body, we are looking for a PhD student for the project “Exploring the demographic, cultural, social, and psychological factors of gaming in mobility”. The department works on innovating experiences for mobility. By considering the user, mobility and technology we aim to shape a holistic mobility experience. Our multi-disciplinary team consists of  20 software and system engineers working together with UX/UI concept/design specialists. Two PhD candidates already are an essential part of our team.


  • Explore the demographic, sociocultural and psychological factors of gaming in mobility
  • Conduct a systematic literature review on the intersection on gaming and mobility
  • Design and execute a cross-sectional study of gaming and mobility behavior, preferences, uses and user characteristics
  • Conduct data analysis on correlations between mobility-, gaming-, culture- and socio-demographic factors
  • Develop a future agenda and identify research gaps
  • Derive design knowledge by conducting qualitative experiments and design sprints
  • Develop exemplary use cases and evaluate prototype concepts


  • Completion of Master's degree in: social sciences, computer science, psychology, human factors or equivalent field 
  • Experience in drafting, conducting and analyzing as well as applying quantitative (statistical software ie. SPSS, R, etc...) and qualitative methods
  • Familiarity with UI/UX in technical development and workflows
  • European driving license class B
  • Strong collaboration and communication skills
  • Fluent in English. German is a plus


  • Start date: flexible (with a fixed contract of three years)
  • Flexible working hours and the opportunity to do remote work
  • Attractive remuneration & compensation package
  • Networking events, trainings & exciting workshops
  • You get a fixed annual salary of (based on 13 months):
  • Year 1: 42.380EUR (brutto)
  • Year 2: 47.086 EUR (brutto)
  • Year 3: 51.805 EUR (brutto)
  • Important: The PhD admission requirements are set by the university and candidates have to fulfill these requirements before starting their projects. Candidates are responsible for finding a professor for supervision before joining Cariad. A written and signed confirmation by the designated supervisor is required before onboarding (not necessary for application).
  • If you have further questions about the candidate journey at CARIAD, talk to Cari, our CARIAD Chatbot. Can’t see it? Check your settings or visit our FAQ



Anika Spuhl