Professional

Claudia S. Friedrich

Co Managing Partner

zweigrad Industrial Design , Hamburg
Branche: Design Studio

Anschrift

zweigrad GmbH & Co. KG
Donnerstraße 20
22763 Hamburg
Deutschland

Kontakt

Telefon +49 40 32904748-17
Mobil +49 171 3330974

E-Mail
  • claudia.friedrich@zweigrad.de

Web

Soziale Netzwerke

Infos

Skills
  • Design Strategy and Design Leadership
  • Design and Stakeholder Management
  • Branded UX/ UI Design, Product and Multisensorial Interfaces
  • Product Vision, Strategy and Predevelopment
  • Holistic User Experience
  • Accessible and sustainable UX
Referenzen
I am partner and managing director for interface design at zweigrad Industrial Design in Hamburg, Germany. With more than 25 years working experience in several design studios I develop UX strategies and design languages within a holistic approach for product ecosystems.
I mostly work within product portfolios for professional devices in different branches:
Medical and laboratory devices, industrial machines and handheld devices, within the mobility sector such as railways and aviation.

I see design as an added value within a user-centred and collaborative design process. As industrial designer, design leader, advisory board member at the Hamburg Design Center, DDC Director in Hamburg and lecturer for UX Design at the Pforzheim University of Applied Sciences in the Faculty of Design I love to influence by design. As keynote speaker on conferences, I talk about the value of design based on practical use cases.
Usability ist für mich
Essential for the success of product design in accordance to UX und UI design.
Warum ich der G|UPA beigetreten bin
Passionate about influencing by design while thriving relevant topics in a complex world.