UP Keynote 2016
„Perfectly Executing the Wrong Plan“
Tomer is Head of User Experience at WeWork in New York City leading a team that designs work and living spaces, communities, and services around the world. Formerly a senior user experience researcher at Google Search, Tomer is the author of the book, Validating Product Ideas through Lean User Research (2016) and author of, It’s Our Research: Getting stakeholder buy-in for user experience research projects (2012). He founded and led The Israeli Chapter of the User Experience Professionals’ Association and has been preaching and teaching UX at Google’s LaunchPad program, a bootcamp for early-stage startups around the world, in conferences, and at Treehouse and General Assembly. Tomer holds a master’s degree in Human Factors in Information Design from Bentley University in Waltham, MA.
Product developers ask themselves excellent questions about their users: Do people need my product? Can people use my product? Why do people sign-up, then not use my product? However, product developers answer their excellent questions in invalid and unreliable ways. It is shocking to see how much effort product developers put in writing elegantly structured, refactored code, with good unit test coverage in an agile environment, and yet, their products fail miserably. This talk inspires designers, product managers, and developers to implement valid and reliable ways to answer their most burning questions. It helps them validate or invalidate their assumptions on their own – cheaply, and quickly, by using simple user research techniques with a main goal in mind: developing products people need, want, and enjoy.